Ol' Lonely, symbol of Maytag dependability, has become a
part of the American scene.
The Lonely Repairman's value
to Maytag goes far beyond advertising alone. Played to perfection since in the beginning
by Jesse White, the famous character actor, he made the popular figure in American
folklore. Network comedians frequently allude to "Ol' Lonely" in their routines.
He has been the subject of scores of articles in magazines and newspapers. He has been
portrayed in not only in entertainment cartoons but also editorial cartoons in news papers
all over the country. Ol' Lonely has become the symbol of dependability for Maytag, but
also the symbol for America.